Steve Madden Annual Report

Steve Madden is no small player in the shoe industry. The company is known for affordable footwear that focuses on bright, bold, stylish footwear.  The company is famous for its edgy, modern, and risk-taking style. Which led me to think, why should this only be restricted to their shoes? Thus the Steve Madden annual report became another fashion statement in the world of boring financials and color-less 6 point type. I think that a brand known for its edgy behavior should demonstrate that attitude in their print material wether its a letterhead or something as boring as financials. The solution became patterns, bright color, and eye-catching photo filters. Edgy or not, the report still had to be readable, which was accomplished by setting copy in a clean serif typeface, a lot of white space, and some pops of color.