Red Bull Advertising Campaign

As a student, the need to pull long hours occurred all to often. Red bull was always a constant through many all-nighters. When Red Bull released their new flavor editions I was so excited that I took the opportunity to design and ad campaign that showcased this new product launch. The decision to keep the ads simple on a black background stemmed from the need for the copy to shine through, while also alluding to the all-nighter aspect. I wanted the cans to be a large part of this campaign but also pair this with explosive power photography. The photography choice was simple, the energetic action of these shots paired with the bright vivid colors show taste in a very descriptive and fun way.

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