Holga Advertising Campaign

Recently the Holga Camera has experienced renewed consumer interest in its toy cameras, and a continuing counterculture response to the increasing sophistication of modern cameras. Young generations of artistic and trendy people have created a cult following for Holga. With these ads I wanted to showcase the camera itself rather than the photography which they produce. The ads are bright, simple, and clean. This is juxtaposed with a negative headline that sparks interest in the copy.